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POSM Design | WBC LABS
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POSM Design

POSM Design

POSM (Point of Sale Materials) is a strategic in-store design tool that uses targeted communication and product display elements to influence purchase decisions at key moments within the retail environment.

At WBC LABS, we design POSM that goes beyond decoration. We create purpose-driven retail materials that attract attention, reinforce messaging, and increase conversion within your retail spaces. Our approach ensures every POSM element is strategically positioned, visually compelling, and aligned with store design and flow.

POSM Design
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What We Mean by POSM Design

At WBC Labs, POSM design encompasses:

  • Free-standing product displays, standees, and gondola
  • Counter units, posters, and graphic panels
  • Shelf talkers, wobblers, and danglers
  • Digital POSM—screens and interactive displays integrated into retail space

Each POSM element is meticulously designed to enhance product prominence and support effective retail layout and space planning.

Common Retail POSM Design Challenges

1. Poor Integration with Store Layout
  • POSM elements may appear disconnected from the store’s layout, hindering flow and visual hierarchy.
  • We ensure POSM is integrated into retail layout planning so that each element complements circulation and sightlines.
2. Inconsistent Brand Expression
  • Disparate POSM designs can confuse customers and dilute brand recognition.
  • We create a unified POSM system that maintains visual consistency across formats and locations.
3. Low Impact or Visibility
  • POSM that lacks strategic placement or design fails to influence shopper behaviour.
  • Our designs are engineered to stand out in context — whether at aisle intersections, product zones, or near point of purchase areas.
4. Rigid, Non-Flexible Displays
  • Static materials limit campaign agility and require expensive replacements.
  • We design modular and adaptable POSM that can be refreshed graphically without full rebuilds.
5. Operational Inefficiencies
  • Complex POSM elements can be difficult to install or maintain in busy retail environments.
  • Our POSM solutions prioritise practicality, durability, and store-friendly execution.

How WBC LABS Designs POSM That Work

01

Brand-Aligned Strategic POSM Planning

We begin with insights into your brand, customers, and retail goals. This informs POSM positioning, messaging hierarchy, and visual language.

02

Retail-Optimised Visual Communication

From typography and colour to material choice and placement strategy, we design POSM that speaks clearly and persuasively within the retail context.

03

Seamless Integration with Store Design

POSM is developed in harmony with the overall store design and retail space strategy to enhance both aesthetics and performance.

04

End-to-End Execution Support

We take designs through detailing, prototyping, vendor coordination, and installation to ensure fidelity from concept to on-ground activation.

Let's Create POSM That Stands Out

Purpose-driven retail materials that attract attention and increase conversion.

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